“You don't have an execution
problem... you
have an alignment problem.”
FEATURED EVENT
The Business Optimization Workshop
One Day. Three Pillars. Strategy, operations, and culture, finally aligned.
A full working day built around Rob’s Organizational Optimization framework. You leave with a plan you can act on the following Monday.
Rob Van Craenenbroeck
Culture@Work
Samantha Martin
Vivaro HR
Spencer Jones
Jonesin’ for®
MARCH
4
2027 · Full day
Lambeau Field
Green Bay, WI
7 SHRM PDCs
EARLY BIRD
$250
through Dec. 31, 2026
We’ll help you optimize your business by giving traction to your strategy, providing discipline to your operation, and brining intention to your culture.
You'll work directly with owners,
NOT CONSULTANTS.
The results speak first.
MANUFACTURING
−51%
+23%
turnover · EBITDA
Our systemized approach to culture has resulted in one manufacturer dropping turnover 51% and increased EBITDA by 23%.
LONG-TERM CARE UNIT
−63%
healthcare spend
Our process helped a large healthcare organization drop turnover by 63% in 24 months while increasing profitability.
THE BOOK
The Culture Factor
If you’re serious about building a high-impact culture, The Culture Factor is your guide. In this practical, story-rich book, Rob walks you through the key mindset shifts, strategies, and behavior habits that lead to next-level outcomes. It's your playbook for aligning leadership and unlocking human potential—start here.
We help leaders turn culture into a competitive advantage.
We partner with organizations of 50-500 employees in manufacturing, healthcare, auto and service industries to build strong internal cultures. We help leaders identifying the behavior shifts, leadership strategies, and systems needed to align people with purpose—and performance. Because when your people thrive, your business does too.
Tim Eimermann
Co-Founder of Culture@Work
Rob Van Craenenbroeck
Co-Founder of Culture@Work
TRUSTED BY
