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Tools for you to start shifting culture today!

Start Here:
The Culture Factor 
by Rob Van Craenenbroeck

If you're serious about building a high-impact culture, The Culture Factor is your guide. In this practical, story-rich book, Rob walks you through the key mindset shifts, strategies, and behavior habits that lead to next-level outcomes. It's your playbook for aligning leadership and unlocking human potential—start here.

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Listen: The Balancing Act Podcast – Ep. 125

In this candid conversation with podcast host Andrew Tempte, Rob dives into what most companies get wrong about engagement, why turnover isn’t just an HR issue, and how leaders can create an environment where people—and performance—thrive. A great listen for your next commute or coffee break.

Maximizing Human Capital (with Rob Van Craenenbroeck) | The Balancing Act Podcast Ep. 125

Watch: Strategic Ambiguity

In this core insight video, Rob, co-founder of Culture at Work, explains how strategic ambiguity can undermine leaders and teams efforts. Leaders must communicate strategic priorities deep within their organization.

Strategic Ambiguity

Watch: Workplace Culture Talks Roundtable

Join Rob Van Craenenbroeck and panel in this honest roundtable discussion about what’s actually happening inside workplaces right now. From toxic norms to real-life culture wins, this video series is filled with insight and actionable advice.

What is Culture?
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