About Us
Culture@Work helps leaders in the manufacturing, healthcare, auto, and service industry build cultures people believe in. Based in the La Crosse area, we offer coaching, consulting, and speaking to create more engaged, connected, and energized workplaces.
We started Culture@Work because we believe culture is the enabler to optimize an organization. Your organizational culture should engage employees by providing work purpose for them and thus driving successful, sustainable business outcomes. A healthy culture for your employee doesn't mean you sacrifice your business results, in fact, it optimizes your business results.
Our Founders
Rob Van Craenenbroeck
Rob has been a Human Resource and Learning and Development practitioner for more than 30 years. He is the author of The Culture Factor and has lead HR teams in multiple industries including manufacturing, retail, healthcare, education, and financial services. Rob has provided leadership for national and global sales forces. He served as Director of Human Resources at Kaplan Professional Education. He was the head of learning and development for Kraft Foods, a Fortune 50 company.
Rob holds a Bachelor of Science Degree in Organizational Development. Rob has helped companies emerge from bankruptcy and has been a catalyst for successful organizational change. He is a frequent keynote speaker and facilitates cultural change workshops.
Tim Eimermann
Tim Eimermann is a finance and operations professional with a depth of experience across all aspects of the business. He is a passionate believer in the foundational pillars of Lean, Servant Leadership, and Organizational Health.
Tim holds a Bachelor of Science Degree in Finance and a certificate in Servant Leadership. He serves on the board of Lean Consortium.
Our Difference
Beliefs
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We believe that people are the most valuable asset an organization has
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We believe in Servant Leadership principles and helping people find their purpose
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We believe that behaviors drive results
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We believe that culture enables next-level outcomes (NLOs)
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We believe culture is the most significant competitive advantage an organization can have
Approach
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Culture cannot be delegated to HR; it is a strategic business objective
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Leaders must demonstrate behaviors before they can expect from their people
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Educate the organization first, the individual second
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Acquire and align the talent to the strategy to accomplish your mission
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There are a few key pillars that can transform an organization’s culture
News 19 Interview
LA CROSSE, Wis. (WXOW) - With the pandemic and great resignation, it's safe to say finding and keeping quality people has become a challenge for businesses both large and small.
Unemployment rates in both Wisconsin and Minnesota remain low, both hovering around 3%, but “Help Wanted” signs are still everywhere. A local author and human resources expert said when it comes to competing, companies need to consider their culture more than anything.
Rob Van Craenenbroeck recently released The Culture Factor, a book sharing his experience about how looking internally first can help attract and retain quality employees for the long-term.
Get in touch
To learn about our services or discuss the challenges your organization is trying to solve, please contact us to see how we can help.
rob @cultureatwork.net
(608) 385-8549
